For Society

Nageen Group is dedicated to the cause of spreading happiness, equality, sustainable development of Meerut and its people. We have made efforts to make it a smart city with opportunities and futuristic outlook. We have been bridging the gaps between have and have not. Inspired by the ideals of our founder Chairman Late Sh. Nageen Chand Jain, we are creating a better tomorrow for our people. We have taken into our stride the objective of social responsibility to bring to reality the hopes of this wonderful land, and change the global perception about us. Some of the highlights of our arduous efforts and ongoing projects are as follow for your reference:

Neki Ki Diwar

Social institutions—such as schools, hospitals, restaurants, and NGOs—have united in a spirit of brotherhood through the “Neki Ki Diwar” initiative. This movement encourages sharing resources with those in need by collecting and distributing daily-use items that are no longer useful to us. Hundreds of institutions have embraced the concept, gathering clothes, books, toys, and food to support the less privileged. Collection points with simple messages of sharing and caring are now common outside institutions, making it easy for anyone to contribute. In Meerut, the community has enthusiastically adopted this approach, finding joy in transforming unused belongings into sources of comfort for others. The mission brings people together, fostering happiness by promoting kindness and inclusion.

Guinness World Records TM

We are pleased to inform the People of Meerut, Meerut City and My City My Initiative together have been successful in setting a new Guinness World Record under the category of “ Longest painting by numbers” A flyer to commemorate this event is enclosed.

Details of this record as in Guinness World Record database are as follow:

The longest painting by numbers is 1391.74 meters (4566 ft. 76 inch) long and is entitled “Aquarium”. It was created by 3615 Participants in an event organised by the People of Meerut, Meerut City and My City My Initiative at Mall Road, Meerut (India) on 14 November 2016. The painting was 1.4 meters (4 ft. 59 inch) high.

We broke the old record created by China and details are as follow:

The longest painting by numbers is 959.35 meters (3147 ft. 5 inch) long and is entitled Birds and Wetlands. It was created by 2,041 Participants in an event organised by the Hong Kong Wetland Park at their premises in Hong Kong, China on 17 October 2009. The painting was 1.2 meters (3 ft.11 inch) high. We thank Shanti Niketan Vidyapeeth, Dainik Jagran (Media Partner) and Pine Division who have been helping throughout to achieve this record, without them it would had been impossible to achieve the record. Once again congratulations to you and the people of Meerut to achieve this milestone.

Sadbhawna Sankalp Yatra : Goodwill Tour of Brotherhood

What began as a gesture to unite people of all backgrounds has grown into “A Walk to Remember”—a celebration of harmony and brotherhood in Meerut. Organized by Nageen Group and its social initiative MCMI (My City My Initiative), under the guidance of Hon’ble Commissioner Sh. Alok Sinha Ji, this annual six-kilometer walk takes place every December and brings together students, teachers, religious leaders, activists, and citizens of all faiths. The Sadbhavna Yatra, inspired by Bapu’s Dandi Yatra, starts modestly and blossoms into a joyful procession. Participants walk hand in hand, singing bhajans and songs of freedom, paying tribute to martyrs and the spirit of peace. The walk has become a vibrant festival, strengthening community bonds and celebrating the collective unity of Meerut.

MPCL : Meerut Premier Cricket League

Innovation thrives on collaboration and passion. Under the leadership of Nageen Group Managing Director and MCMI Secretary, Mr. Vishal Jain, the MCMI team made history by introducing the 20-20 format of cricket to Meerut with the MPCL—modeled after the IPL. Organized in partnership with local businesses, the tournament featured 10 teams competing for a grand prize of ₹5 lakhs. Cricket legend Kapil Dev inaugurated the event on February 7, 2017, marking the beginning of an exciting 45-day cricket extravaganza. Supported by the Meerut business community, each team played nine matches before the knockout stage, with expert coordination by Mr. Atar Ali. The tournament unfolded on the dynamic Bhamashah ground, igniting cricket fever among sports enthusiasts and students alike. The opening and closing ceremonies, led by Beats of Dance, were attended by Commissioner Sh. Alok Sinha, DM Mrs. B. Chandrakala, and other dignitaries. A total of 800 aspiring players registered, with 200 selected to form the final teams. The resounding success of MPCL in its debut season has inspired MCMI to make this festival of cricket an annual tradition for the sports-loving city of Meerut.

Meerut Marathon

My City-My Initiative, in collaboration with Civil Administration and the Army's Pine Division, organized the Meerut Marathon on March 13, 2016. The event featured Full and Half Marathons along with three additional categories: Dream Run (8 km), Youth Run (4 km), and Ladies Run (4 km), encouraging participation from runners of all abilities. A total prize money of ₹14.31 lakhs was distributed across all categories.
The marathon was overseen by an Organizing Committee, chaired by the Commissioner and supported by the DM, Army, and Athletics Federation of India for its technical management. Entry fees varied by category, with special concessions for students to maximize engagement.
The route was determined by experts from the Army and UP Athletic Association. Dedicated committees—covering technical, finance, traffic and security, hospitality, publicity, registration, and medical support—ensured smooth execution at every stage. MCMI served as the event’s secretariat, with registrations open from February 19 to March 10, 2016. Sponsors were actively involved in supporting this landmark event.

Kite Festival

The MCMI explored the idea of bringing up Kite Flying competitions during 8th February, 2016 to 13th of February, 2016 in Gymkhana Ground, Meerut for kite lovers of Entire Meerut city. The idea was to bring kite flying of Meerutians on the map and explore happiness amongst residents. Entries were invited from general public of Meerut and about 500 persons participated in this Competition. The cash prizes of Rs.11,000/- and Rs.5,100/- were also given to the winners and certificates to all the participants. The Glorious attractions of during the Meerut Basant Mahotsav were Puppet show, Punjabi Bhangda Dance, Kalbeliya Dance of Rajasthan and special presentation of Gujrat kite flying team with specially designed kites. Camps were also organized to train persons for kite making, pot making as also for kite flying techniques. The Competition was inaugurated by DM, Meerut and various other Officers like Commissioner, CDO, SDMs and other public societies, leaders enjoyed the fest. It was a historic event and MCMI fully achieved its aim for promoting Kite Flying, a game came into its existence from its sleeping mode.